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Novus Optimum Lab

How we started

Novus Optimum Lab has been in business since 1998. The company's office was once located in one of San Francisco's famous Piers, running along The Embarcadero.

Meliza Reyes, the founder, had envisioned putting up her own Dietary Supplements line in lieu of being advised by doctors to take medications for an ailment she was recovering from. She was big on health. With the knowledge she acquired from her grandfather, who was an herbalist in the Philippines, she studied herbal medicine further, managed to set up the business, and created the formulas on her own. Getting to it was not a straight line, she said.  The first two years of scouring the best ingredients was one of the toughest chapters of the journey. Meliza traveled across the globe to gather more information and find the best herbs for her formulas. Later on, she met reliable suppliers and finally started completing the formulas. Shortly after, it was made available to the public.


The company was a one-woman show. She did everything by herself, from scratch. From business cards to marketing collateral such as posters, flyers, business cards, diskettes, CDs, and DVDs were all made in-house. She then ventured to attend conventions regularly and met goodhearted people along the way who also helped inspire and contribute to the company's growth.

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